First class services in steel.
INSIGHT
John W Laycocks is a provider of steel services who deliver across Yorkshire, Lancashire and throughout the UK.
The company was established over 100 years ago and is proud to still be a family-run business.
IDEA
John W Laycocks were looking at ways to reach out to new customers.
They were seeking ideas for a new tagline that matched both their industry and the feel of the business.
We were tasked to identify new opportunities for them online and direct more traffic to their website via Social Media, SEO and Google Adwords.
They also wanted those new visitors to be able to see their full range of products and services through a brand new online brochure, which was accompanied by a hard copy.
IMPACT
After four years of collaboration, we have ensured people know where to go for their steel services when searching online.
We helped enhance their brand with the new tagline ‘More Than Metal’.
The results of using engaging and original social content has also successfully brought the personality of the Laycocks business to an online platform.
Potential customers now have a clear and informative Product and Services Guide to help them find what they need. So, people can now see John W Laycocks is ‘More Than Metal’ both on and offline.