INSIGHT
The company was established over 100 years ago and is proud to still be a family-run business.
IDEA
They were seeking ideas for a new tagline that matched both their industry and the feel of the business.
We were tasked to identify new opportunities for them online and direct more traffic to their website via Social Media, SEO and Google Adwords.
They also wanted those new visitors to be able to see their full range of products and services through a brand new online brochure, which was accompanied by a hard copy.
IMPACT
We helped enhance their brand with the new tagline ‘More Than Metal’.
The results of using engaging and original social content has also successfully brought the personality of the Laycocks business to an online platform.
Potential customers now have a clear and informative Product and Services Guide to help them find what they need. So, people can now see John W Laycocks is ‘More Than Metal’ both on and offline.