Guiding this 50 year old business into marketing for the first time.
INSIGHT
The Oldfield Group are formed of two divisions, Oldfield Electrical and Oldfield Light + Sound + Vision.
We were asked to help them with their branding to coincide with the opening of the new Kendal store, which would be an electrical wholesaler and lighting and audiovisual showroom.
IDEA
We looked at creating strong and welcoming signage that could be transferred to the four other branches in the future, as well as develop the company’s existing tagline.
To ensure consistency across the company, we worked with the Oldfield Group to create a set of brand guidelines for both new and existing staff.
IMPACT
Oldfield Group now has a set of internal brand guidelines that explain to staff the company’s values and tone of voice.
We also came up with a new tagline that provides a better representation of the company and explains exactly what they provide.