Facebook Advertising

Although you may not notice, you see Facebook adverts all the time. You might swipe past or click on them without any thought to where they have come from. But if you’re a business, they are definitely something you should start to consider.

Whether you’re a small start-up florist or an international clothing company, if your target audience is on Facebook, this type of advertising is for you. Their simple Business Manager allows you to run campaigns easily, choose their audience and track their results.

If you’re new to online advertising, it can be an overwhelming process. Here are five things you need to know to kick start your Facebook advertising campaigns.

1. Campaign Objective
Don’t create a campaign just for the sake of it. Take some time to think about the campaign and what you want to achieve with it. Such as creating a campaign that you would run for a month that would include an ad that promoted a specific product or service. You know that once the ads and campaign has ended, your objective is to have an increase in sales of the product or enquiries of your service.

2. Target Audience
When thinking of your target audience, it’s important to consider their interests and their demographic. The categories to narrow down your target audience are their age, location, demographics, interests and behaviours that best represent your audience. Facebook Ads Manager also has a handy dial that lets you know if your audience is too broad or specific.

3. Campaign Budget
The first thing you need to know about your ad budget is that Facebook’s minimum spend per day is £1. Once you have considered this, you can start to plan how much you want to spend on each ad or give the whole campaign a budget. If you’re new to Facebook ads, it could be a good idea to start small and see the results so you can change and alter different aspects accordingly. Make sure you choose the best place to display your ad, in the news feed, video adverts or in messenger.

4. Campaign Ad
Now you have your campaign set up and set yourself a budget, you can start to put together your ads. This is when you can be as creative as you like, creating an eye-catching image or a witty post. However, make sure you don’t put too much text on your image. Facebook has restrictions on the amount of text used on images and will disqualify your ad, resulting in you not achieving your full potential reach.

5. Campaign Results
The results are an essential part of creating a Facebook campaign. They allow you to see whether you have achieved your objectives. You can see which ads did better than others and compare the target audience’s demographics. It’s always best to analyse your results after a campaign has finished, as it will give you an idea of whether you need to change the campaign objectives or adjust your budget.

If you’re still struggling to manage your Facebook Ads then get in touch and let us make the most of your budget.

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