Four Ways to Optimise Google Merchant Centre
Let’s face it. Google is a fantastic way to find all sorts of information. For businesses, it has become an imperative way to sell products and services. Google Search supports a variety of shopping experiences, known as merchant listing experiences, in its search results.
Merchant listing is required to get products into Google shopping ads, so they are really important to implement in your brand.
Although an important part of product placement on Google, optimising your product pages can be tricky. We’re running down four ways you can boost product optimisation.
1. Provide Product Data
The first step you must do to ensure your product pages make it to Google’s merchant listing service is to ensure there is enough product data.
This is done either through structured data on web pages or through a Google merchant listing experience. It is recommended that you do both to get the best results.
2. Provide Pricing
You should make sure that product pricing data is provided because the search engine will support an increasing range of options. Once you have reviewed the pricing options used on your website and read the google documentation on pricing, then you may need to simplify the pricing data you provide to Google. This is to avoid any confusion for shoppers.
3. Provide Shipping Information
Providing shipping information can also benefit your optimisation in Google merchants. Once you have determined shipping prices, Google can place this on your ad, which will benefit it in terms of optimisation.
Google recommends over-estimating shipping prices to avoid surprising customers at checkouts.
4 . Product Identifiers
Merchant listing experiences require you to provide product identifiers. This could include a GTIN number, an NPN number, a brand name and the name of the product. This will again help in terms of optimising your listing.