Google Ads, What Are They?

Google Ads appear all the time when searching for things on Google, but you may not know you have seen them. Every time you search for something on Google, you will be shown paid advertisements whether you realise it or not. The majority of search result, especially at the top, will have been paid for. 

So, what are they? 

Google Ads is a platform from Google where advertisers and businesses pay money to display brief advertisements for their products, services, offers and more. Companies bid on keywords that are relevant to their business, basing each bid on how much they are willing to pay for someone to click on their ad. 

Where do they appear?

Google ads appear when you search for things on Google. You can identify them as they will have a little [ad] next to them, and they typically appear at the top of your search results. 

The way the ads are shown to you depend on what you are searching for. For example, when you are searching for a particular product, you may be shown a display ad as well as a text ad.

Whereas if you are looking for a service, you might only be shown a text ad. Although ads are typically shown at the top of search results, there are also a few ads at the bottom of your search results. 

What are keywords?

Choosing the right keywords for your business is vital. Google will only show people your ads when they have searched for a variation of your keyword. 

There are different types of keywords: Broad Match, Broad Match Modifier, Phrase Match, Exact Match and Negative. There are advantages and disadvantages to each keyword type, and it’s important to work out what will work best for your business. 

Briefly explained, the different keyword types: 

Broad Match – These keywords include misspellings, related searches and closes variants of the keyword. 

Broad Match Modifier – Close variants of the keywords in any order but will not pick up synonyms. 

Phrase Match – Close variants of the phase keyword

Exact Match – They have to be very close variants or an exact match of the keyword

Negative – These keywords will not show your ad

Managing your Google Ads, although it will be beneficial, it can also be very time-consuming and can quickly spiral costs out of control. So, why not let us help and manage your ad words for you. 

Grow with us.