A beginner’s guide to Instagram hashtags. 

You may have read our ‘Using Instagram As A Business’ blog where we briefly mentioned using the right hashtags for you and your business, using words your target market will be searching and what is popular at the time. 

Here are some of our top tips to help your business make the most of your hashtags on Instagram. 

Although Instagram allows you to have up to 30 hashtags per post, we advise that you use between 3-6 hashtags per post so you don’t bombard your followers. Even with only a few hashtags on each post, they will still increase your engagement as long as they are relevant to your campaign, which leads us nicely onto our next point…

Don’t hashtag just any words, think about your captions and make sure to include keywords that are relevant and will attract the right audience. 

When planning your campaign, think carefully about the hashtags you want to use and do your research. The ‘Discover’ page is a great place to start, search for the keywords you are thinking of using and make sure that the posts that come up fit your campaign. Take a look at what your competitors are doing and see what works for them. 

When choosing which words you want to hashtag, don’t add in the most popular hashtags such as #Love or #Dog. Consider niche words that you know your audience will interact with. 

Once you’ve built up your following and developed your brand you can then start to create hashtags custom to your campaign. Take #MyCalvins for example, with over 808,000 posts, Calvin Klein smashed their hashtag campaign. Instead of using models to sell their underwear, they used a much more unconventional way of advertising by using their fans and customers to show off their Calvin Klein underwear, celebrating all body types. 

Once you have found your hashtags and start using them in your posts, review them! It’s important that you analyse to see whether they have been successful. Take a look at your posts insights to view your reach, impressions and any new followers. 

We’ve talked a lot about adding hashtags to your posts but make sure you don’t forget to add them to your stories. When a hashtag generates enough popularity, they can have their own collections of stories with your post being featured. 

One last thing to remember when choosing your hashtags; in 2017 Instagram introduced the ability to follow certain hashtags, this is the perfect way to see who’s using your hashtags, making it easier to engage with them. 

Don’t hesitate to get in touch with us today and start creating your Instagram campaign. 

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