Planning on promoting your Business on TikTok?

TikTok constantly introduces new features for businesses to increase their sales. The latest is TikTok ads. 

There are several options available for advertisers. These ad varieties are an excellent opportunity for brands looking to widen their audience. 

TikTok ads currently have two budgeting options, including daily and lifetime. You can adjust your budget anytime throughout your campaign. There is also an option to select your audience by gender, location, age, interests and other unique variables. 

In-Feed Ads are video ads that appear on the users “for you page” as they scroll. These are similar to the ads you see while tapping through Instagram stories. This video can be anywhere between 9 to 15 seconds. In addition, you can add multiple call-to-actions, including getting users to visiting your website, downloading an app or encouraging users to shop now. Keep in mind that these ads fit into all the other content users will scroll through to skip with no interaction easily. 

A Brand Takeover is an ad that appears as you open the app. Has this ever happened to you? These are some of TikTok ads best options for delivering mass awareness. Not only do these just pop up as you open the app, but they can still also appear as an In-Feed video. 2 in 1? Bargain right? This is one of TikTok’s most costly ad systems. You can see why can’t you? 

Topview ads are a new TikTok advertising option. What makes this different to the other options? This Ad option is the first in-feed post after 3 seconds. These can vary in length with up to a 60-second limit. It even comes with autoplay and sound. This a great opportunity as there’s no chance of a user missing it!

Branded Hashtags are exclusive to TikTok. You might have already seen these on TikTok’s discovery page. Branded hashtag challenges offer both organic and sponsored opportunities for brands and are a great way to encourage user-generated content and build brand awareness. When a user clicks on a sponsored hashtag, they get taken to a landing page with the brand logo, a link to their website and a brief description of what you need to do for that challenge. 

TikTok offers branded shareable stickers, AR Filters and lenses. Branded effects allow brands to design their own custom filter on the app. These are a great way to encourage users to interact with your brand directly. 

Now, those ads you sadly can’t have for free. So, how much do they cost? Spending big money on TikTok isn’t the only way that you can advertise on the app. The minimum campaign budget is £500, and the minimum ad group budget is £50. 

First of all, before any of that, you have to create your account. Then, head to the TikToks ads homepage, enter your country and account type and press ‘next’. After you have done that, you have to wait for TikTok to send more information. We would recommend creating an account sooner rather than later to have it for when you’re ready for it!