Post COVID-19 Social Media: Retake Control
We know that for a lot of businesses, social media hasn’t been their main priority recently, but we’re here to help you get your online marketing back on track.
Before you start to plan your social media posts, make sure that all your business information is correct and up-to-date on all your social platforms. A lot might have changed during COVID-19, making it vital that you keep your page up-to-date. This might just be simply updating your opening hours, or you might want to consider adding your company policy regarding COVID-19 to your page demonstrating how your business complies with the new Social Distancing Guidelines.
It can be quite daunting to jump back into posting on social media after a long time, but one of the main things to remember is not to overwhelm yourself. That’s why we’d advise that you start small, start with a friendly reminder to your customers/followers that you are still there and open for business. This is also a great excuse to add a ‘call-to-action’ at the end of your post by directing people either to your website or encouraging them to give you a call. You need to restart the conversation.
Finding the right things to say on social media can be hard at the best of times but right now is an unusual and unpredictable time and you may be finding it hard to decide what you want to talk about. Do you continue as if nothing has happened? Do you only post about COVID-19? Or did you choose to stop posting altogether? Well, it’s time to retake control of your page and create the content you love.
One of the most important things you could talk about on social media is how thankful you are for their support and understanding during this time. It’s great to let your followers know you appreciate their loyalty as we head into a post-COVID-19 world. This is also a great time to show your support of small and local businesses that may be struggling and help them build up their businesses. There’s a lot of negativity online, and it’s always great to see people supporting each other because we’ll get through this together.
If you’re still on the fence about posting on Social Media, then get in touch with us, and we’d be happy to start planning your post-COVID-19 social media campaigns.