If your business is busy, we bet you’re probably left without time for a lunch break, let alone making sure your website is optimised for user experience. (And, what really is UX/UI design, anyway?)
If you’re not sure, sit back and let us take care of it. Keeping your website beautiful and easy to use can really eat into your time, so we’ll cover it for you. Luckily, we're masters of UX/UI design: UX refers to the user experience design of a website, and UI means the user interface. Both elements are crucial to the development of a website, yet have distinct roles, and shouldn’t be seen interchangeably.
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How UX/UI design can help your business
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Converting leads into paying customers
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Driving brand loyalty with boosted branding
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Captivating your audience and increasing retention
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Cultivating a positive word-of-mouth
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Improving SEO
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User Experience
Here at Puddle, your business is our business. Your clients deserve to have the best experience possible, of course, when using your website. User experience is the behind-the-scenes stuff. It's the work that goes into creating your website - all the design and user research, the architecture, interaction design, and content strategy. With a good user research strategy, the designer will be empathetic, and learn the motivations, habits, and pain points of your audience. Then, potential problems can be pinpointed, and solved before they occur. That's exactly what we do at Puddle. It's all about getting a better understanding of who's going to use the website, and seeing through their eyes. That way, their experience will be perfectly tailored and enjoyable - every single time. For example: if someone needs information quickly, your website (with great UX) will allow them to find it straight away. Then, they'll keep coming back - because the experience helped them to find what they were looking for. UX includes navigational options, buttons, CTAs, and anything your site's users will engage with.
User Interface
The user interface of your site is what your audience will be drawn to. Even if the UX is good, boasting speed, reliability, and ease of use, if your UI is lacking, users won't want to come back. By creating your website with show-stopping, eye-catching design, your users can enjoy an engaging, immersive experience. UI should communicate your brand values consistently through all visuals, to build your reputation, and to make the website memorable. Concerned with keeping attention, UI makes use of non-complex functional features, with predictable outputs. Everything should be clearly labelled and accessible. Interfaces should be simple, with proper alignment, and natural, reliable navigation. Our developers follow design patterns that will ensure your site looks perfect, and allows your customers a seamless journey from A to B. Concentrating on the minute details of design, we'll make sure that everything is engaging and beautiful, from buttons to brand colours. This will attract new clients to your website, which will then in turn generate new business.
Ready to launch your plan?
Get in touch with our friendly team of experts for a free, entirely no obligation chat. We’ll understand your requirements and end goals, look at what you do currently and recommend the right approach.
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