Social Media Dos and Don’ts
We know how difficult it is to run your own successful business as well as keeping up to date with everything going on, on social media. So, we thought we’d put together some of our social media dos and don’ts for any business.
Here are five things we suggest you should do:
1. Stick around
One of the most important things to do when running your social media channels is to make sure you are posting frequently to keep your channel looking active. It is also a good way to show what’s going on with your business and keep everyone up-to-date.
Sometimes just replying to people’s comments or tweets is all you need to show that your page is still active, this also shows that you engage with your audience. This leads perfectly on to tip no. 2
2. Build relationships
When you interact with comments, tweets or mentions, it helps to build relationships with other businesses and professionals in your industry. There are many benefits to this, such as new business or building a good reputation within your local area.
3. Think before you post
This is an important one. You can’t control what other people might say about your business but you can control how you react. Address the problem level headed or maybe ask someone to read your response to a difficult comment. This way you stay professional but also show that you want to resolve the issue so it doesn’t happen again.
It’s also important to think about what you post on your personal accounts, as this can affect the way people view your company. It’s never a good idea to upload anything after you’ve had a drink, no matter how much of a good idea it is at the time. You may regret it in the morning.
4. Be unique
You want to try and make your business stand out from the rest and a great way to do this is by coming up with fun, unique ideas that will set you above the rest. This could be by creating a short video or an original graphic. We have found that people are more likely to interact with your post if they have something to look at.
5. Find what works for you
As a business, it might not be necessary that you have a profile on every single social media channel. Find the ones that work best for your company and concentrate on putting work into them. This way you will attract the right audience for your business.
Here are five things you shouldn’t do
1. Don’t copyright
Although it is great to put images with your social posts, it’s important to make sure that you have the correct rights to use the image. Don’t just use any image you find on Google, use free image libraries like Pexels and Pixabay.
2. DON’T POST IN ALL CAPS
YOU MAY THINK THIS DRAWS IN PEOPLE ATTENTIONS but it actually makes people think you’re shouting at them! This can make your post look aggressive and that you’re angry with them as well as being visually abrupt.
3. Don’t compare with competitors
Although it is good to keep an eye on what they are doing, don’t compare all their social posts and interaction to yours. Instead, spend your time developing your social channels and thinking about what your next campaign will be targeting.
4. #Don’t #Hashtag #Everything
Hashtags are great, when used correctly. It is advised to use between one to three hashtags on one post, depending on how long the post is. Instead of hashtagging every word, choose the most important or even research which relevant hashtags would work in your post.
5. Don’t ignore negative comments
Comments from people or customers aren’t always going to be nice and positive. It’s important to reply to all comments as it shows you’re interested in finding a solution to people’s problems so that it doesn’t happen again. It’s a great way to show that you are willing to grow as a company and take on board advice or new ways to do things.
When replying to negative comments, it’s important that you don’t argue back, even if you don’t agree with what they’re saying. Maybe message them separate so your conversation is not public for everyone else to read.
If you want help with your social media, get in touch with us today.
Grow with us.