The Blog about Blogs

Google likes to move it’s ‘goalposts’ as we like to say. When you think you’re gaining new traffic to your website, and you have a good grasp on your SEO, Google changes their algorithm. 

One of the simplest and easiest ways to keep your SEO up is to update your website regularly with keyword-rich blogs (although keyword spamming can mark you down). 

We know that writing blogs isn’t at the top of everyone’s agenda, but here is a helpful guide to writing blogs for your website, making the whole process easier. 

Current Trends

Talk about current trends and topics. This includes what is happening in your industry, in the news or on social media. People love to know what is happening! 

You could also research some of the upcoming trends and be ahead of the curve. 

Roundup your year 

Whether it’s been your best year yet or you feel it could have gone better, talk about it! Or talk about your favourite or top 5 trends of the year. 

It doesn’t even have to be at the end of the year, you could round up the week, month, quarter? Make it your own and tailor it to your business. 

Pros and Cons

Everyone loves a good old Pros and Cons list. You can take this as an opportunity to analyse a certain product and service, highlighting all the best things about it. Customise it to suit you. 

“How To’s”

These are some of the most popular blogs! People search online for answers to their questions all the time and ‘how to’s’ supply them with the solutions. 

As it says in the title exactly what the blog will be about, people won’t click through to your blog and then leave after reading the first sentence. This will help reduce your bounce rate.

Create a series 

Whether it’s a series on a certain service or your ask each member of your team to write about their specific area of expertise. Creating a series of blogs can help you reduce time worrying about what to write about next but also draws readers who are interested in a particular topic. 

FAQ’s

Now, this is where your knowledge should shine! You are the expert in your business, and you know what your customers ask you the most. Having all your FAQ’s in one place helps you and your customers by saving time answering the same thing over and over again. 

Now you’ve got some blog topics in mind, here’s one last important thing to consider: Keep them short! People get bored after reading more than 500 words. The best blogs should be within 300 to 500 words! 

If you would like any help or advice on writing blogs or keeping your website up-to-date, give us a call today! 

Grow With Us.