Video Marketing

This article was posted on: 27 Nov 2019
video marketing

Video Marketing: 12 reasons why your business should embrace it.

In 2016, we saw a surge in the popularity of video as a content marketing format. Now in 2019, over 50% of consumers want to see videos from brands, as people would rather watch a video than read a paragraph of text. We know creating video content for your business can be a daunting experience, so here are 12 reasons why you should consider marketing videos for your brand:

  1. Social media posts with video have 48% more views. (HubSpot)
  2. Using a video on your website’s landing page can increase conversion rates by 80% (Unbounce)
  3. 97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)
  4. Over 1.9 billion people use YouTube. That’s about one-third of the internet. (YouTube)
  5. 75 million people visit Facebook’s video platform every day. (Adweek)
  6. There is 95% chance that people are more likely to remember information after watching in a video (Orbelo)
  7. Videos within emails can lead to a 200-300% increase in click-through rates (Hubspot)
  8. Facebook is the prefered platform for video marketing (Buffer)
  9. Videos that are two minutes or less get the most engagements. (Wistia)
  10. If someone had the option between text and video, 59% of people would choose to watch the video (WordStream)
  11. 100 million hours of video content are watched on Facebook daily (Blue Corona)
  12. The most popular marketing videos include Customer testimonials, tutorial videos and demonstration videos. (Forbes)

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