What is TikTok?

TikTok

TikTok? The most popular app downloaded globally in 2020, with over 1.5 billion downloads on the Google Play Store and App Store. Released in 2016, it quickly became a hit to the younger generation.

The developers studied their target audiences habits and preferences and tailored the app to precisely that. 92% of people in the older age group plan to maintain or increase their platform usage in the next six months, including 39% who’ll use it more. Interesting right?

In September 2017, Bytedance released TikTok. Originally being started in China as a Chinese project called Doyin, which is still the Chinese name of the app to the day. Bytedance is now the world’s most valuable startup, worth over $75 billion.

Combining with Musical.ly, TikTok is still owned by the huge Chinese tech giant. Both of these platforms are short-form video-sharing apps. Allowing users to create and share 15-second videos on any topic, combining a wide selection of sounds and song snippets along with the option to add special effects and filters.

An estimated 800 million people worldwide are actively using Tiktok. Already way more than Twitter, Linkedin and Snapchat. TikTok holds massive potential for reaching various continents and age groups. Almost 70% of TikTok users are between 16 to 24 years old, which means that only 30% are 25+ years old.

You shouldn’t ignore TikTok because of its demographics. Facebook started as a platform for students. When their parents began using Facebook, they all switched to Instagram. This is why younger people now spend more time on TikTok because their parents don’t understand the app.

The average TikTok user spends more than 50 minutes per day on the app. That number is similar to Instagram and Facebook indicating a bright future for the app.

It is highly addictive, and some users spend several hours per day watching the short videos. Compared to other platforms, the activity level on TikTok is really high. About 34% of all users publish at least one video per day.

TikTok gives its users exceptional organic reach as even with no followers your posting can still go viral to reach millions of users. TikTok’s algorithm is sharp and delivers what people want to see.

People get the impression that TikTok is the same as Musical.ly which was a lip synchronization app. Of course, there is a relationship with this; however, TikTok brings more than that with a wide variety of videos.

If you don’t get what the hype is all about download the app and start creating content. You’ll be addicted in no time.