Google has Introduced GA4, the latest edition of Google Analytics

All online businesses should have a Google Analytics account to help monitor and grow their business. GA is a hub for businesses to see how they are performing online. Recently, Google announced the launch of Google Analytics 4, the next generation of Analytics, which collects event-based data from both websites and apps. 

GA4 offers a multitude of different resources that will allow users to measure the performance of their website using event-based data instead of session-based. From the 1st of July, you will be automatically moved from Google Analytics Universal Account to GA4. 

What is GA4?

Google Analytics 4 is the latest analytics property from Google. It will allow users to measure both traffic and engagement on both your website, as well as any apps your organisation may use. The analytics provided could be used to influence the development and future plans for optimisation on your site. It is important to make sure that you are aware of these changes, as this will be the default come the 1st of July 2023.

What is happening to Universal Analytics

The previous version of GA (Universal Analytics) will no longer be supported. This is why it is essential that all users migrate over to GA4.

This also means that if you are planning on creating or building a new website, the GA4 property will default. 

What is new in Google Analytics 4?

GA4 comes with a wealth of different features that will benefit the performance of your site and keep users engaged. 

Event-based Tracking 

A feature that may take a little getting used to but will certainly boost the performance of your site is the event tracking feature which will allow a greater degree of freedom and customisation, meaning that users will have access to more granular data than ever before.

Predictive Reporting

GA4’s machine learning algorithms and cutting-edge AI technology mean you can rapidly and accurately forecast website performance better than ever before. 

You can use this to export custom audiences to your ads and the Google Marketing Platform, enabling you to target high-value users.

Improved privacy controls

GA4 was built with privacy controls in mind, meaning you have in-depth control of exactly which users you collect data on and how that data is used in ad campaigns whilst still helping you remain GDPR compliant. 

Get in touch with us to find out how we can help you with this transition [email protected]