Using Social Media to Help Brands Connect with Gen Z Audiences

28th April, 2023
Using Social Media to Help Brands Connect with Gen Z Audiences featured image
2min Read
Author: Adam

Let’s face it; Gen Z is the social media generation. Sure, social media is a great way to connect with friends, family and keep up with the latest news, but it’s also a primary way for companies to connect and market with this age group. 

Online commerce has completely changed how we shop online, but Gen Z completely dominates this side of the internet, meaning brands are expanding the role of social media in their marketing mix. 

We are seeing increasingly more brands reaching out to this generation through various channels and platforms, using different social media trends, influencers and AR technologies. 

Let’s take a look at how companies are interacting with Gen Z using social media:

AR and Video

Brands are expanding their reach to users by exploring different ways of creating social media campaigns and using new interactive technologies to engage users in their marketing campaigns. 

AR lenses, for example, are growing increasingly popular among marketers to attract clients. Using filters on Instagram and Twitter that detect users’ shade and skin tone is a great way to attract new business. Sharing this on social media is a way users bring more reach for makeup and beauty products. 

Viral Trends

Video is proven to attract more Gen Z audiences, which in turn helps draw more users into the brand experience. It is important that you are constantly keeping up with trending videos and sounds that can be used to gain new traffic to your account.


Social media influencers are modern-day celebrities. Reach out to influencers whose audience would be interested in your brand and try to source a partnership with them. It is relatively easy to get connected with these influencers through representation. 

Here at Puddle, we offer Social Media management and can offer insight into how to attract this age group and boost engagement to your social media. Drop us an email at [email protected] today!