Finding your brand voice is like finding the perfect pair of shoes – it needs to be comfortable, stylish, and uniquely you. Whether you’re brand new, or an established business looking to revamp your image, nailing your brand voice is going to help you make an impression. But how exactly do you find that elusive voice that speaks to your audience? At Puddle, we’ve put together some expert insights to help you unlock your brand’s unique personality.
Define your audience
Understanding your audience is crucial – you’re trying to impress them, after all! Take the time to delve deep into the minds of your target customers. What are their pain points? What makes them tick? Knowing your audience inside and out will guide you in shaping a voice that resonates with them. And, here’s a handy hint – it’s useful to create a character that represents your audience. Give them a name, a favourite colour, likes and dislikes, hopes and dreams. Then, imagine you’re chatting with them every time you post!
In a world filled with cookie-cutter brands, authenticity is a real game-changer. Don’t be afraid to let your quirks shine through. Whether it’s subtle wit, heartfelt sentiment, or sass – infuse your brand voice with your genuine personality. Authenticity is magnetic – it attracts like-minded individuals who will become brand advocates.
Craft a consistent tone
Consistency is the bow that ties everything together. Whether it’s on your website, social media platforms, or product packaging, maintain a tone that reflects your values and mission. A seamless brand voice across all touchpoints fosters trust, making your brand recognisable in the sea of competitors.
Conduct a competitive analysis
Keep your friends close, but your competitors closer. Analysing your competitors’ voices can give you valuable insights into what’s already out there and help you identify gaps that you can fill. But, don’t mimic what others are doing. Instead, strive to differentiate yourself by offering something that stands out in the crowd.
Tell a compelling story
People love stories. So, why not craft a captivating narrative that showcases your brand’s journey, values, and vision? Share your challenges, triumphs, and everything in between. A compelling brand story not only humanises you, but creates emotional connections with your audience. This then fosters long-term relationships.
Test and iterate
Rome wasn’t built in a day, and neither is a brand voice. Continuously test different tones and messages to gauge audience responses. Pay attention to what resonates the most and what falls flat. Use this data to refine and evolve your brand voice over time, ensuring it stays relevant and engaging.
Remember, finding your brand voice is a journey, not a destination. Embrace the process, experiment with different styles, and don’t be afraid to switch things up if needed. Your brand voice is your unique identifier, so make sure it speaks volumes about who you are and what you stand for.
Get in touch if you need a hand with finding your voice. We’re happy to help at Puddle!