How to Write Compelling Copy whilst Maintaining Great SEO

A challenge for copywriters is to ensure that their content engages readers and ranks highly in search engines like Google.

If you want to enhance your brand visibility and build up your audience, monitoring SEO is a must. Creating SEO-optimised web copy means that your content appears as high up on Google as possible and is seen by as many eyes as possible.

SEO can be complicated, and combining it with writing detailed copy can make it more challenging. Yet, there are ways to boost content while ensuring your copy reads well. 

How do you write copy that engages audiences, reads well and ranks high in the search engines? It may sound like a difficult task, but following a few of these easy steps can aid in creating effective, optimised content:

Research Keywords

You must research keywords that users are actively searching for. Google determines a page’s relevance by analysing its content and looking for keywords. You can research keywords through various tools, software, analytics, and online resources. Many of these resources are expensive, but there are free ways to access keywords. 

Develop Structure 

Once you find your keywords, you need to create the narrative and story that will be incorporated into your web pages. Think of a relevant article idea that could be used regularly in the copy. 

Link Building

Google notices when pages are enhanced for user experiences. So placing links within the copy is another way to boost engagement. Make sure you look for relevant links to complement the article. Be wary that Google will measure authority by the number of links pointing to that page and how trustworthy these links are. 

Meta Description

The meta description and meta title will boost your page in Google. Use your keyword research to enhance and optimise the descriptions and titles in your content. Also, use your copywriting skills to improve this content. 

At Puddle, our copywriter works with our SEO specialist to ensure content is optimised and engaging. Contact us today at [email protected] to explore our copywriting services. Let us revamp your website with fresh, SEO-optimised copy that captures your audience and elevates your online presence to new heights.