What is Shopify and How Does it Work?

2nd February, 2024
What is Shopify and How Does it Work? featured image
4min Read
Author: Hannah

Millions of businesses worldwide rely on Shopify for all their eCommerce needs. Shopify has solutions for businesses of every size and structure, from small startups to multinational corporations. 

But what is it, and how does it work? We’ll explore the different features of this eCommerce platform and explain how Puddle’s Shopify Service can help you and your business thrive. 

What is Shopify?

Shopify is a complete eCommerce platform that anyone can use to start, grow, manage, and scale their business. With the help of Puddle’s development and marketing teams, users can give their new business a headstart with a bespoke and marketable online store. 

How does Shopify work?

Shopify is a simple and accessible platform that allows business owners to build, customise and manage their eCommerce store. It’s packed with great features, including data syncing and powerful integrations to power your business and drive sales. 

This software facilitates all your business management functions and centralises everything you need on one streamlined platform. Shopify is one of the most popular eCommerce platforms on the market today, and for good reason! 

What’s included with Shopify?

Shopify is a buildable product with core offerings that can be stacked with additional payable features to tailor your online store to your exact requirements. 

All plans include customisable templates to brand your store, tools to sell across multiple channels, integrated payment processing, fast and secure checkout and built-in marketing tools. 

Then, if you require additional functionality, there are a whole host of extra features designed to expand your customer base, customise your online shop further, and make day-to-day management even more straightforward. 

How can a Shopify website help your business?

A Shopify website can make managing your online sales easier than ever and attract new customers with a beautiful, user-friendly design. Your new site will turn clicks into conversions, efficiently streamlining your eCommerce with guaranteed results you can track. 

We’ve outlined the five key ways a Shopify website can help you and your business succeed. 

1. Centralised data

Centralise your product data, customers, and operational tasks in one system that connects seamlessly to all your sales channels. This simplifies your daily operations and gives you more time to focus on other areas of your business. 

2. Order processing

Process, ship and track orders from your dashboard for increased control and visibility where it matters most. You can even automate various stages of your order fulfilment process for added ease. 

3. Customisable design

Thanks to its stylish templates, you can create a beautiful website with Shopify. All templates are fully customisable and allow your website to adapt to any changes or growth your business experiences. 

4. Countless integrations

Shopify offers countless integrations to cover all bases. For example, you can incorporate inventory management, payment processing and accountancy software into this centralised eCommerce system. 

5. User-friendly interface

Shopify prides itself on its usability for administrators and customers. Regardless of whether you’re looking at your website from the back or front end, it truly is a breeze to navigate. 

What can Puddle’s Shopify Service do for you?

Puddle Agency has been a Shopify partner since 2011, and we can produce high-performing eCommerce websites for a wide range of industries, including retail, manufacturing and engineering, professional services, and more.

Let’s explore how we can help you create the website of your dreams. 

Website Design & Development

We’re masters of User Experience and User Interface design. That means everyone who clicks on your site will have a good time, guaranteed. With engaging design that leaves a lasting impression and easy-to-navigate software, your Shopify website will be primed to attract new customers.

Theme & Plugin Development

We can create custom themes and plugins for your new site. We’ll learn your business inside out to develop unique themes and plugins that suit your needs. Perfectly presented and incredibly functional, our Shopify developers will get your site exactly how you want it.

App Installation & Management

Shopify is home to thousands of apps. These all have different features and functionalities to help you and your business – but if you need help with choices, we can help. Our Shopify experts pick the apps that best suit your site, install them, and customise them to fit your needs perfectly. 

Troubleshooting & Bug Fixing

Your site should run seamlessly, no problem, but if you do run into something tricky, we’ll sort it out for you. We’ll pinpoint any issue, manage it, and fix it immediately. As a Shopify agency, we will regularly analyse your site to keep it working perfectly. So, you can rest assured that we’ve got it sorted.

Website Copy & Blog Posts

Your website is often the first interaction clients will have with your business. We’ll write you up pristine copy to match your beautiful new site. We write everything from product and service descriptions to articles and blogs for your site’s news pages. We ensure all copy is proofed and reads well for your customers, adding creative spins and clever language that fits your brand’s tone of voice.

What are you waiting for? Contact us today to learn more about how Puddle’s Shopify Services can help your business grow.