The Growth of the Northern Manufacturing Industry

Many of our clients here at Puddle hail from the manufacturing and engineering sector, and most of these are based, as we are, in Yorkshire and the surrounding regions.

We’ve been proudly working behind the scenes to further the growth of our manufacturing clients – and we’re very pleased to learn that a growth of 20% or higher is predicted for a third of regional manufacturers!

One in two companies, 53% have posted double-digit growth year-on-year, with four in five, 78%, forecasting the same for the coming 12 months. 

Businesses are making strategic investments in:

• New product development
• New routes to market
• New overseas territories
• New sales models
• New marketing strategies.

We are experts in marketing for the manufacturing sector, and believe that investing in new marketing strategies is a valuable way to ensure massive growth in this industry.

In this article, we’ve detailed six strategies that should be implemented in marketing for manufacturers.

These strategies are as follows:

• Content marketing
• Trade shows and events
• Partnerships and collaborations
• Social media marketing
• Search engine optimisation
• Pay-per-click advertising.

These strategies can be extremely powerful, and can help you reach and exceed many objectives that you may have, such as:

• Increasing brand awareness
• Generating leads
• Promoting products or services
• Strengthening customer relationships
• Engaging with potential customers.

Feel free to read the aforementioned article, where we go more in depth about these strategies.

To learn more about specific ways we tailor our marketing strategies to achieve the goals and reach the audiences of those in the manufacturing and engineering industries, get in touch!

Just click here to say hello – and watch your business grow.